Case Study: RhinoGuard — Saving the One-Horned Rhino

RhinoGuard is a UX/UI design concept for a mobile app focused on protecting the endangered one-horned rhino. It educates users, allows live rhino tracking, and motivates conservation action all in a sleek, intuitive interface.

Project Overview

RhinoGuard is a mobile application designed to raise awareness and drive global action for the conservation of the endangered one-horned rhino. It combines education, live tracking, and engagement features to inform and inspire users.

Goal

Design an intuitive, engaging mobile experience that educates the general public, allows live rhino tracking, and encourages conservation actions such as donations, volunteering, and sharing.

Target Audience

General public (globally)
Wildlife enthusiasts
Students and educators
Environmental activists
Casual users curious about rhinos

Problem

Despite being iconic, the one-horned rhino remains endangered due to habitat loss, poaching, and lack of public awareness. There's a need for an engaging digital platform that connects people to the cause.

Solution

A user-friendly mobile app offering:

Real-time rhino tracking
A Learning Hub with facts, articles, and infographics
Action Cards to prompt donations and sharing
User progress and achievements
Interactive, accessible UI with emotional impact

Design Process

User Research & Personas
- Identified 3 core user types: Explorer (curious learner), Guardian (activist), Supporter (donor).
- Mapped user goals, frustrations, and device preferences.
Information Architecture
- 5 key sections: Home, Live Tracking, Learning Hub, Take Action, Profile
Wireframes
- Low-fidelity wireframes for each screen
- Bottom sheets, modals, snackbars, and tooltips
UI Design
- Nature-inspired color palette (dark green primary, accent blue)
- Modern, accessible typography
- Reusable components: cards, buttons, dialogs, nav bars
Prototyping
- Clickable Figma prototype with full navigation